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New Donation Policy

18th March 2019

Dear Valued Merchants / Beneficiaries / Customers,

Thank you for helping Athena HM become the preferred Socially Responsible e-Commerce Platform in Malaysia. We could not have done it without you.

We wish to inform you effective 1st April 2019 onwards, there will be change of policy with regards to - Donation to Beneficiaries. Details as follows:

Current Donation Model:

- Merchants nominate beneficiary they want to support.

- 20% of all revenue will be channelled to their selected beneficiary.

New Donation Model: 

- Athena HM will nominate beneficiary to support.

- Donation percentage will be calculated based on Athena HM Profit for the year and upon complete audit of financial year results.

We appreciate your business and look forward to continuing to serve you better. If you have any questions about the new change in policy, please contact our customer support centre at

Warmest Regards,

The Athena HM Management Team