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  • Company Background - Athena HM is a social enterprise start-up that is concerned with women’s welfare. Athena HM's focus in this business to empower women to be self-reliant. 
  • Technologies - AthenaHM is working together with corporate partners in developing the platform and backend services, carrying the AthenaHM brand not just on the fine goods we sell but on the platform for the new borderless market.
  • Distribution Channels - We distribute our products through our e-commerce platform and retail partners who work hard at marketing the goods for the producers and beneficiary organisations.

Our Vision is to give exposure of women's homemade products to the digital world.
We will provide a full training ecosystem in our Athena Academia. The academia plays a very important role to help more women to be equipped with full skills in order to face the challenges business environment. 

Our Mission We plan to have an Academia to help the women to transform to be womentreprenuer. 
After finishing the full training in our Athena Academia, they will be equipped with the skills necessary. They are also will not be in the business alone because we will create a special women commUnity for them. 



Our e-commerce platform provides a complete back end service. CommUnities can focus on production of their product without worrying about marketing, delivery or payment.



If you are keen to learn how to make homemade and handmade products, please join our Academia. Remember, age can’t stop you from learning new skills. If you are interested to join our Academia program, register yourself on our recruitment page and follow-up on our workshop schedule soon. 


Franchising Package

We are always looking for passionate women with entrepreneurship spirit to use our platform and bring their products to the global marketplace. Those who are keen to endeavor into a franchising business, this is the opportunity for you: Community Centre, Retail, Delivery Service and Mini-warehouse. 



We are also looking for women with soft skills in designing, marketing, administration, training, accounting and networking to join us as a freelancer. We believe everyone has a role to play in our commUnity. 


Betty Tan Jing Swee
Founder and CEO

She is holding a directorship in Miraculum Enterprise with manufactured herbal products. She is very passionate about the herbal industry and aims to have a Herbal Academia in the future.

She is an entrepreneur and a mother of 2 children. She has the relevant experience and the business acumen to lead the company and the communities to achieve their desired potential.

Click here to read the Founder's message

He formerly served as the Executive Director of Nico Steel Holdings (S) Limited.
With his experience as a board member in a public corporation and numerous other ventures, he aims to take Athena HM further with a target to list the company in the near future.

Egmont Oswin

Chief Operating Officer

He was with TM Info-Media Sdn Bhd as Group Account Manager helping to promote Telekom Malaysia’s media products.
With his working experience at a GLC, he plans to form collaborative partnerships with other established GLC’s locally and abroad.

Edmund Tan

Logistics Director


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NEM Blockchain Centre,
Lot 1.02 Level 1
Glo Damansara, Jalan Damansara,
60000 Kuala Lumpur
Wilaya Persekutuan


Phone: +6 0126020179

Our corporate partners